Profile & Tag

Leading the construction of the company's big data platform products, covering data collection, master data management, data warehouse, data services, and labels.
Master Data Management: Established the 100Doc master data management system, mainly supporting manual editing and review of hospitals, doctors, drugs, conference posters, and data dictionaries.
Data Warehouse: Adopted dimensional modeling paradigm, provided OneID product logic for "individuals" and "institutions", and defined data models for HCP, HCO, medical knowledge, and academia.
Indicator System: Established an indicator system with 58 atomic indicators and 70+ dimensions.

JD Mu Media Data Platform is the data marketplace of the Digital Marketing Ecosystem department, integrating the group's internal and external offline unique data capabilities. The goal is to drive offline marketing business development with data intelligence at its core and empower advertisers.