iZone Product: An offline commercial geographic big data analysis system. Through over 1 billion+ active user data coverage, it makes the site selection, operation, marketing, insight, and decision-making processes of offline physical businesses more scientific and efficient. Clients span industries including supermarkets, real estate, automobiles, tourism, exhibitions, and more.
Features:
a) Basic Features: Project management, probe management, user management;
b) Data Access: Supports data source integration via uploading number packages, selecting geographic fences, and deploying Wifi probes;
c) Data Analysis: Supports multi-dimensional analysis and exploration of accessed data in terms of customer flow, customer behavior, customer source, and profiling, with preset analysis modules such as real-time monitoring, comparative analysis, multi-level analysis, and group profiling.
d) Customer Segmentation: Crowd segmentation tool;
e) Management Backend: Enterprise client management, project and probe management, number package and fence review, chart management, operational reports.
Challenge: iZone needs to serve clients from various industries, each with diverse needs. How to avoid turning the product into a project-specific solution?
Methodology:
- Abstract core needs by induction and tracing back to the source;
- Enrich details through deducing requirements, making functions more universal;
- Modularize product features, where modules can be combined to form workflows.
Outcome: Significantly improved customer service efficiency. In 2018, served over 150 offline clients, generating revenue close to 10 million.
